Marketing Essay Example | Topics and Well Written Essays - 250 words - 79

Marketing - Essay Example they are done with holidays and return back home, they buy coca cola whenever they feel thirsty because they recall having a good experience in the beach house. For coca cola to attract more people they organize for parties every night and occasionally they blend the nights with pop music and great performance. Moreover, a private media company televises coca cola products in their morning program during the whole of summer (Adweek, pp.98) Alternative marketing plays a big role in the life of business if applied properly and at the right time. Firms can get advantage if they use alternative method when they make a commercial a trend, not essentially from their product. For instance Budweiser commercial players are taken to be great stars like a professional actor and athlete, as they established an image, a tendency that transformed into a culture. For a conclusion on this commercial, all of the people available shouted â€Å"what’s up† and in everyday life people do the same. Alternative advertising is the best for

Research Methodology and Methods Dissertation Example | Topics and Well Written Essays - 2000 words

Research Methodology and Methods - Dissertation Example Different tools of research and data sources in relevance with qualitative methodology are discussed in the chapter. Sample size, selection of sample, and target population are also explained in this research methodology along with the limitations of the methodology used in this study. Research philosophies/methodologies: The research is mainly based on the determining the effects of applying the Efficient Customer Response (ECR) in different convenient stores on customer value. As previous researches have indicated that the consumer value is based on the interest of the consumer therefore, it is argued that Positivist Research is not completely applicable and implemented in this research and limitation on this type of research cannot be ignored or avoided. Therefore, the use of Interpretative Research is given consideration, which is helpful to analyze the customer value with help of surveys, questionnaires, and interviews. The dimension of customer perception shifted from independe nt store to major multiples has the ability to make use of ECR method resulted from this change. Qualitative data is more appropriate to explore in this topic therefore, Interpretative Research is suitable to conduct this research. ... Different people have different experiences because they have experienced different parts of reality in their life. The analysis of interview data is a rational method in understanding the difference between the experiences of people (Fade 2004). In this research, different managers are working for different convenient stores and they have experienced different behaviors and attitudes of customers coming in their stores. Through analyzing and combining their views on customer value and effective implementation of ECR, a new paradigm is achieved through this research work. The researcher has used qualitative approach to make sure that all the goals and objectives are met to reach a conclusive result. The reason to use qualitative approach is that manipulation of data is made easy in this approach and information utilized in such a way that researcher comes to the desire result. This approach presents the result of study in subjective manner and help to make hypothesis so that it becom es easy for researcher to evaluate the reliability and validity of the problems and questions of research (Saunders, Lewis and Thornhill 1997). By looking at the nature of the study, qualitative approach is appropriate of this research as it focuses on extending and evaluating the findings and theories of studies conducted in past and presents new dimension of subject under research. The study provide in depth understanding on the concept of efficient consumer response and customer value of different convenience stores. Kurnia, Swatman and Schauder (1998) conducted a comprehensive research on Efficient Consumer Response (ECR) in which they have

Aspects of wicked problems

Aspects of wicked problems Introduction When facing a design problem, designers need to consider a wide range of factors to ensure that it is as successful as possible. When a design problem is ill-defined a wicked problem arises, which complicated the process more. Sustainability is a very important consideration when designing. Its also important that designers understand the role they are playing, and exactly what their task is. Ive looked at these things and related them to my own design experiences when possible. Wicked Problems Definition Wicked designs can be summarised as problems that are difficult to solve, where there is no real obvious solution that will fully resolve the initial problem. This can be due to unclear, unspecific or changing requirements that can make it hard for the designer to know exactly the situation they are designing for. Furthermore, as one aspect within the product is solved, other problems may be unveiled leading to more problems. A typical example of a wicked problem outside the area of design is politics whatever is done there are still problems and not everyone is happy, additionally as politicians solve issues more emerge. The term wicked design has been defined by ten characteristics compiled by Rittel and Webber (1973) shown below. Number Characteristic There is no definitive formulation of a wicked problem Wicked problems have no stopping rule Solutions to wicked problems are not true or false, but better or worse There is no immediate and no ultimate test of a solution to a wicked problem Every solution to a wicked problem is a one shot operation because there is no opportunity to learn by trial and error every attempt counts significantly Wicked problems do not have an enumerable (or an exhaustively describable) set of potential solutions, nor is there a well described set of permissible operations that may be incorporated into the plan Every wicked problem is essentially unique Every wicked problem can be considered to be a symptom of another problem The existence of a discrepancy representing a wicked problem can be explained in numerous ways. The choice of explanation determines the nature of the problems resolution The planner has no right to be wrong (planners are liable for the consequences of the actions the generate) Explaining the Characteristics There is no definite formulation of a wicked problem Model3When faced with a wicked problem, it is often difficult to state exactly what this problem is, and what you are aiming to do. This can therefore lead to confusion as to whether or not the issue has been resolved, it is a continuous problem. In my design experiences, I have picked up on things that I didnt initially think about whilst doing research and consulting users. For example whilst doing my product study on Speedo fast skin swimsuits, when I gave a questionnaire to a user it highlighted issues that I didnt initially consider such the users experience whilst using it, such as feeling claustrophobic. This led me to look further into the research Speedo had done regarding comfort. The whole design process ends up being a learning experience because you have to thoroughly look into all aspects necessary in order to try and solve the wicked problem. Figure 1 below shows that the design process is continuous it is a never ending circle. Wicked problems have no stopping point A wicked problem can arise when you are designing and there is no clear or obvious place to stop at they dont have an exhaustive end point. You can go on and on developing and altering the design but the end point will never be clear because of the nature of the problem being solved. In my previous design experiences, the stopping point has always been when I have met all the identified required needs stated in the specification, when the time limit prevents me from going any further, and when I have received positive feedback about the design, illustrating that potential users are happy with it. It is also important to ensure that the design has been explored thoroughly from all perspectives. Time and deadlines are often the most contributing factor to determine the point you stop at. This may lead to the design not being fully explored. In a lot of my design experiences, especially at GCSE, I had to move on to the next part of the design process before fully exploring everything a s the opportunities were endless, it was a wicked problem design something to be sold by the National Trust in their shops Solutions to wicked problems cant be described as true or false but good or bad Solutions to design problems cant be described as true or false or right or wrong because it varies depending on whom is using the product. Designs are normally described using personal opinion by evaluating them from different perspectives and considering various factors, for example, function, size, ease of use etc. A design cannot just be classed as right or wrong, its not that simple, parts of it may be correct whereas others might not work. A design may be perfect for one specific group of people but not at all for others. Constructive criticism is a good thing to use when looking at solutions, considering good points, bad points and ways to improve. For example, for AS level I made a lamp intended for use by children, the aesthetics I came up with would suit children but wouldnt appeal to many others. Designers may be given the same brief to work from, yet the end results will not all be the same. This doesnt mean that one person is right and the rest are wrong, the problem has just been solved in other ways depending on how the designer has interpreted it. Every wicked problem can be considered a symptom of another problem A lot of designs can continuously be improved and developed due to reasons such as new technology and materials being developed. Wicked designs cant ever be fully solved; they depend on trends, opinions, financial situations etc. So you may temporarily satisfy the design criteria but not in the long run. An example of this is mobile phones; they are constantly changing and getting better to meet peoples needs and to compete with competitive brands. Figure 2 below suited the need at the time it was designed you could phone off it. Now, figure 3 meets the needs of people, it is multi functional and does everything from browsing the internet to video calling. Every wicked problem can be considered a symptom of another problem. Products that seem out of date now would have been designed to suit the target market at the time they were designed; it is not because of a fault of the designer. Sustainability now has much more importance than previously so the way products are made has change d. Designers know that it is a current issue so strive to create products that are sustainable. Industrial designers and engineers Often it is hard to distinguish between the role of the engineer and that of the industrial designer because the way they work is so similar; however there are some influencing differences. The engineer is more concerned about the technological aspects of the design and the accuracy of it. There is often a right or wrong answer as it frequently involves mathematics and science. On the other hand, the industrial designer focuses more upon the aesthetics, production, social and environmental impact, sustainability and price. There is no definite answer to the initial brief; it is a matter of opinion. Their aim is to make the product appeal to users so that they will buy it. The role of the industrial designer is to create and execute design solutions towards problems of form, usability, user ergonomics, marketing, brand development and sales http://en.wikipedia.org/wiki/Industrial_design Aug 2008 Engineering is the discipline, art and profession of acquiring and applying technical, scientific and mathematical knowledge to design and implement materials, structures, machines, devices.. http://en.wikipedia.org/wiki/Engineering Nov 2009. My experience For my AS project I designed a lamp inspired by the design movement pop art for young children. It was be a night light. For my A Level project, I designed something to encourage healthy eating for children and families to improve their lifestyle. I choose to do the product shown below, you place each persons photo in the frame on the box, and whenever you eat an item of fruit or vegetable (one of your five a day) you put a counter in the slot above your photo. For both of these, some aspects of the design process were considered to be traditional industrial design, and some considered to be the responsibility of the engineer. Role of industrial designer in my experience Industrial design was involved in my A level project because aesthetics was a very important factor to ensure that children would want to use the product. This involved considering colour, shapes, finish and form. Cultural and social concerns played an important part in the designing. I did some research and found that interactive learning was one of the better ways to educate and influence children. I also found out that gentle competitiveness would encourage people to interact with the product. In this case it was done by competing to see who could eat the most fruit/vegetables in one day, recorded by putting counters in the slot above your photo. It was important for me to consider cost and manufacture to ensure that the product would be accessible to people of as many backgrounds as possible. Safety was also an important factor in this design as its intended to be used by children, the parts couldnt be too small and there couldnt be any sharp parts. The industrial designer also n eeded to consider the materials to be used, and the surface finish needed. Role of engineer in my experience The role of the engineer was to make sure that the design provided the required function, and that performance was up to the right level. I had to make sure that the gap between the two sheets for the counters to slot into was exactly the right size so that the counters didnt get stuck, but didnt move around too much. I also had to make sure that the dimensions were correct so that the top black piece fitted into the base securely enough, yet it could be removed to tip upside down to remove the counters. A lot of precision was needed to ensure that the pieces all fitted together correctly. For my lamp it was the role of the engineer to ensure that the electrical parts of the design functioned correctly and that they were held inside the casing safely. Sustainability Sustainability has become a very important influence when designing due to societys increasing concern about it. Designers need to think about the product they are designing from cradle to grave, meaning they need to consider where the materials are obtained from whether they are readily available, renewable or non renewable and where they have to be shipped from. The manufacturing process then needs to be considered to ensure that it causes the most minimal effect on the environment and that the conditions workers are in are acceptable. Packaging needs to be thought about to make sure that it is not in excess, and so that the shape is as efficient as possible for transportation. Figure 7 compares the cradle to gate method (just considering the products lifecycle until it is sold) and the cradle to grave idea, where you consider the products impact after its useful life has ended. Sustainability can be split into three categories economic, social and environmental. The sustainabili ty handbook defines them all, the economic one means considering economic implications of our actions including ensuring that there is an economic benefit both to the region from which the product came and to the region in which it is marketed. The social one means ensuring that our own and other peoples quality of life and human rights are not compromised to fulfill our expectations or demands. And the environmental one can be defined as ensuring that our actions and lifestyles dont cause the planets resources to be used at unsustainable rates. When designing a product, as a designer you should consider each of these three categories and the potential impact your product will have on them. Defenitions of Sustainability Meeting the needs of the present without compromising the ability of future generations to meet their own needs Sustainability is all about preserving the worlds natural resources for future generations. A fully sustainable industry would be one that has zero impact or a positive impact on the environment. My experience of sustainability My experience of sustainability involved several factors. My material choice was an important factor. I had to find out how easily available various materials were, what is done with them after their useful life has ended and how they are processed. With my A level project, once the user has finished with the product, the different materials can easily be split into MDF and acrylic ready to be recycled. This concept reflects the idea that Papanek had (1994) of designing for disassembly; designing products so that they are easy to take apart and sort for recycling. He referred to the concept as assemble for disassembly. He proposed that different materials shouldnt be mixed unless its unavoidable in order to simplify the separation process. When considering what wood to use, I decided that there was no need to use a rare wood that would likely have had to have been shipped into the country as this would cause unnecessary environmental damage. I also needed to consider how the material would be processed, for example metal needs a lot higher temperatures to work with than plastics so needs more energy to provide that initial heat which is often created using fossil fuels. How I could improve my design experience With respect to my lamp project, I think that if I had worked more from the perspective of the engineer I may have created a more useful product. If I could do it again I would incorporate a dimmer switch so that the light emitted can be varied as its intended use was to be a nightlight. I think when I was doing the project I was mainly looking at it from the point of view of the industrial designer as I put a lot of consideration into the aesthetics and desirability. In order to make my A level design more sustainable, I could use another of Papaneks ideas (1994), which is to use scrap materials that are left over from production to create other products. For example, the circles cut out to make the frame could be used as counters in a game, or they could possibly be used to make jewelry with. An option to make my design more sustainable would be to use recycled materials to create the product, this option was a bit limited in school but a possibility would be to create the frame an d counters out of recycled polymer. Conclusion I have looked into the concept of wicked designs and understand how they make it hard for designers to fully satisfy the need when addressing this type of problem. They involve many complications that often lead to more, and it makes it hard for designers to create acceptable solutions. To ensure that they do the best that they can designers should understand the nature of wicked problems and all that they entail. I have looked into the roles of the industrial designer and the engineer and have related them to my work to understand the difference between the two, also how the tasks of the two sometimes overlap. I have seen how sustainability is an important factor that affects the way designers need to approach their tasks, and that they need to consider the products implications early on in the design rather than just at the end. I have examined all of the above factors and related them to my work where possible. I have also looked to see where I could improve what I have done in th e past with what I have found out. References Wicked Problems article. http//en-wikipedia.org/wiki/Wicked_problem (2009) Rittel and Webber accessed on 24.11.09 Figure 1: Learn. http://learn.lboro.ac.uk/course/view.php?id=1455 week 3, EWLN power point, slide 13. Accessed on 12.11.09 Figure 2 : http://jamesoff.net/site/wp-content/uploads/2008/02/dsc_4159.jpg accessed on 24.11.09 Figure 3: http://myofferpal.files.wordpress.com/2009/01/apple-iphone.jpg accessed on 24.11.09 The sustainability handbook. William Blackburn. Published 02.01.07 by Environmental Law Institute Figure 7: http://www.scienceinthebox.com/en_UK/programs/laundrydetergent_en.html Industrial design article. http://en.wikipedia.org/wiki/Industrial_design (2008) Accessed on 25.11.09 Engineering. http://en.wikipedia.org/wiki/Engineering (2009) Accessed on 25.11.09 Eco Logic. Design for the Real World 1985. Victor Papanek.

International Marketing Essay -- essays research papers

Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is no similar existing product. It is a conventional swivel clothesline, but with an additional feature. It will have the ability to keep clothes dry when it starts to rain. This is achieved by the water sensors, which are integrated into the design. They then activate an umbrella like cover that shields the clothes from the rain. Marketing Environmental Analysis The marketing environment consists of a Microenvironment and a Macroenvironment. The microenvironment deals with internal factors, which could affect the company's ability to service its market, such as competitors, suppliers, distributors and consumers. The macroenvironment are those factors, which are outside the control of the company. They include social, cultural, political, economic and technological changes. They vary constantly, often with no predictability. Primarily, it is these changes that can cause the most significant threats and opportunities to a business The Micro- Environment Competition The 'No Worries' clothesline is an original product, which people will inevitably copy over time, making competition something to worry about in the next 5 years. Competitors will cause a major threat to business. They can compete with prices making it more attractive to the customer to shop at their outlet. They can make their version of the product more attractive, i.e., more features. From research carried out from previous assignments, I have discovered that consumers want quality value for money and will build a strong loyalty to those who provide it. Customers I understand my company will have to be customer focused, as we are a marketing orientated company. I will need to make a clear decision about the type of customer that I wish to target with my campaign. I will need to carry out some field research into what my market requires or likes and how I can meet those requirements or wants. Mainly though, I can predict that my target market will be middle aged women, poss... ... shop when they are bored or depressed and they buy luxury items. This is why companies so broadly target them. I will advertise where they are most likely to see it, outside supermarkets, shopping centres and mostly places where it will be on sale. I am aiming primarily to raise public awareness of my product  · I believe that I should use penetration pricing to start with. This would entice potential customers to purchase my product, and once they realise it is a durable and reliable piece of manufacturing, they will return, and I will gain customer loyalty.  · I recommend that the Flow method of production should be used. This will be fast and cost effective, ensuring maximum output at minimum cost.  · I shall base my promotion strategies within the UK because of seasonal factors, such as rain.  · I also recommend strongly that my product be redesigned every year to keep up with technology and to keep consumer interest alive. It gives old customers a reason to buy a new clothesline and new ones a reason to start buying our clotheslines.  · I shall look into a patent for my product. If this were considered to be a good idea, it would eliminate a lot of the threats to my originality.

Responsive and Adaptive Architecture

Responsive and Adaptive Architecture It is no secret that the universe is germinating at an amazing gait and everything is altering really fast. Modern tendencies are really rushing with each other and engineering is developing invariably conveying the mundane user new services to simplify their day-to-day modus operandi. However, the built environment can non be replaced every bit rapidly as a laptop or a phone, for illustration. Architecture is about reflecting on the universe and showing it through the urban landscape that we create. Architecture is a tool to continue historical events, periods, phases of development. But what if it is really able to maintain up with the developing universe around it and reflect it all the clip? What if merely by looking at a series of edifices you are able to see an on-going event someplace else, or the edifice alterations shape to state you to avoid traffic. Architecture is an look but what if it is able to react to current events and be enlightening, artistic or any sort of manner to reflect upon its milieus on a little or broad graduated table. It would really non merely determine the environment but besides take portion in the actions and be involved in the communicating procedure – accommodating itself to the plangency and the events. Since I am interested in the latest tendencies and technological promotions I keep path of several cyberspace beginnings which publish intelligence related to this subject. However most of them are aimed at the amusement concern and digital development, taking the degree of gambling and digital sweetenings to the following phase. I was funny if the engineering they develop for multimedia can in a manner be combined with an architectural design which would respond to its milieus. By making so the barrier between the digital infinite and the physical kingdom would be broken. The universe created by such a edifice would be adaptative and the user will be able to see its presence and its behaviour as a consequence of his personal actions. My university undertaking during the first term was a perfect chance to develop my thought. My purpose is to make a infinite ( or series of infinites ) that could drastically alter and interact with the dwellers and accommodate the environment harmonizi ng to existent clip events. Achieving this will set the user into something more than a digital simulation leting him to see a new sort of architecture, one that responds to his presence. Current undertakings involved in antiphonal architecture took me to the plants of Cantoni and Crescenti who have developed several installings which respond to real-time human activity and the presence of the people. They really create constructions, non merely digital response on a screen or floor, that alteration harmonizing to people`s motion, weight, velocity and way.Mirroris a undertaking about a brooding and really flexible sheet of metal which either expands or detracts based on the user`s distance to itself. It is these first simple stairss into altering the environment that I am looking at and how they can be implemented both in the inside and outside of a edifice and how it can be farther developed. Other undertakings include a floor which moves harmonizing to where you are, and a tilting tunnel which leans to antagonize a person`s weight therefore reacting first manus to what is traveling on around it on a mechanical degree. The 2nd sort of undertakings I am looking at is the amusement development in footings of projection function and augmented world. Both are taking to convey the users a new degree in interaction between a digital universe and the physical universe about giving us a new sort of media to bask. â€Å"Demand it. Welcome it. Let it in. The Third Era of Visual Art is gon na be great.† ( Matt Pearson, â€Å" Generative Art: A Practical Guide † ) . The 3rd epoch of ocular humanistic disciplines brings us the minute of now. Not something that has been created in the yesteryear to be used or viewed in the hereafter in merely one peculiar manner. The events are go oning now, and the response is existent but alternatively of being played out merely in a practical world, the user becomes portion of it in the physical universe. The development of projection function is something I would wish to look at foremost. Since Sony developed the Move, handheld gesture tracker, for their console many developers have tried to utilize it to a greater possible than merely playing games on it. What it does is it is being tracked by a camera located in the console and it besides sends informations by observing which manner it is being moved, rotated etc. However, its usage has been driven into a different way of the amusement concern. In the past projection function was merely available from a inactive place. The undertaking which enabled it to be dynamic is called â€Å"Most Insane Immersive Movie Experience Ever† . Attaching a gesture tracker to the camera, utilizing a 3D function of the country and a spot of package to command the projection itself to be adjusted to the position of the camera, has enabled to transform one room with normal furniture into a series of infinites such as a digital dimension, a citysc ape and a sea, submersing the people into an astonishing experience like non other so far. My undertaking involves making a infinite which can imitate an environment and, by projection and motion, highlight contrasting to the landscape factors. I call it The Screen. The thought comes from analyzing a forest country that is traveling to hold a new railroad system constructed through it and this intervention`s intent is to foreground the perturbation being caused during and after building. The intercession is a large screening infinite, without the restriction of being a room, so it can be synergistic and re-arrangeable. The thought is that footage from the exterior is being played in an synergistic manner on the interior by holding a 360 projection, much like a planetarium. The construction resembles a large umbrella which wraps around the viewing audiences which besides gives the semblance that the intercession is drifting. This intercession aims to stand for the bing environment on the exterior in to the viewing audiences inside, by straight demoing them what it is design ed to foreground – break in the natural landscape caused by reinforced environment. The nucleus tower will keep will keep the robotic weaponries that extend and wrap the infinite and all the projectors which are aimed at the flexible membrane used for the screen. At the terminal of the robotic weaponries there will be a grid which will keep little Pistons which will be interacting with the screen and making the physical motion which will be synchronized with the projection. All the treating units, computing machines and power will be fitted in the base of the construction. Video provender will be provided from the top of the intercession tower where a 360 bird's-eye picture provender will be captured. This intercession is the first measure to making a antiphonal environment and to planing a paradigm for a bigger more developed version to follow. All the cardinal elements listed above can be combined together to make a new type of reinforced signifier, one which will pass on with its dwellers. Future developments of this can be introduced into the amusement concern a s a new signifier of bet oning experience, where the physical environment would alter drastically ; it could be introduced into art, exhibitions ; preparation and simulation. This could potentially open the door to a new sort of reinforced environment, one that has multiple utilizations in a individual infinite and could finally go everything one wants it to be.

Comparison of Clt and Tblt

Task-based language teaching (TBLT) and Communicative Language Teaching (CLT) are both communicative approaches to language learning and teaching. TBLT has grown out of CLT; however, they share and differ in some advantages and disadvantages. First of all, both of them are among â€Å"current communicative approaches†. That’s why, the classes those are instructed with CLT or TBLT are student centred and teachers are facilitator. That can be seen as the good side of these approaches.On the contrary to the traditional classes, students are actively involved in learning process and this motivates them more. Because they are motivated, they learn more, and it turns to be an advantage. As it is a pedagogical fact, it is also true for Turkish learners. Both CLT and TBLT emphasise communication, they give the opportunity to talk more, as opposed to traditional methods, which is a big advantage for language learning. CLT emphasises that language should be as close as in real li fe, and TBLT shares this principle.It means both put emphasis on authenticity. This is important because today many researches prove that language should be taught in real life situations or with authentic materials. As the language is a living thing, it cannot be parted from real life. This is how it should be not only in Turkish context but everywhere in the world. However, there are some limitations in Turkish context of learning for these two communicative approaches. First of all, Turkey is a country where English is not spoken officially.And, almost all of our English teachers are non-native. And this is one of the main constraints for TBLT and CLT classes. Although the teacher is a facilitator, it can be too demanding for non-native teachers to teach in such communicative classes. And also, the size of classes in Turkey is not perfectly suitable for both CLT and TBLT. Both are communicative approaches, and language activities / tasks should be carried out in groups or in pair s. Nevertheless, it is almost impossible to do it in crowded classes.A communicative activity or a task cannot be carried out in such too crowded classes. The teacher faces the problems dividing the class into groups or pairs and if she can achieve dividing, there comes the time limit. She cannot practice the activities in her lesson in those crowded classes On the other hand, it’s difficult for the teacher to walk around and monitor all the students at the time of communicative activities. Nonetheless, CLT and TBLT have some differences also.In CLT classes, although activities are real-life situations and enable learners to interact, they can be perceived as too abstract by learners. In spite of the teachers’ efforts, classroom activities are not real life. That’s because Turkish learners of English cannot hear the language except for the classroom and they just ‘pretend’ to be real life. On the other hand, TBLT has an advantage over CLT in this ca se. Tasks have immediate outcome, and that can motivate the Turkish learners more.It can also be said that CLT doesn’t meet the needs of the different types of learners, but again TBLT has an advantage over it, as tasks can be adapted for different learning styles or for different cultures. To practice CLT in Turkish context, the first phase should be developing a syllabus that’s compatible with CLT. However, in Turkey, we generally prepare a syllabus, and then, we choose our methods or our course books. Since TBLT is more instructional, those specially designed instructional tasks can be the basis of learning situations, in Turkish context TBLT has another advantage.To sum up, I think both the two methods achieve communicative purposes and real use of language as they are important aspects in language learning & teaching. They should be combined also with other methods concerning every factor that influence teaching. Each method has its advantages as well as its limit ations. A method is effective only when it is appropriate to the teaching context. The best thing to do is to develop one’s own teaching methods based on the context of where one teaches and integrates the merits of different methodologies to fulfill their own teaching objectives.